Friday, July 20, 2007

A New Era Is Upon Us

Tonight at midnight, there will be thousands of children escorted by their parents to buy their copy of "Harry Potter and the Deathly Hallows" by J.K. Rowling, which is the seventh and final book in the series. Most of the children and their parents who started reading the series are a bit older now and while I am sure they are sad to see it end this way (NO! I am NOT going to spoil it!), they are wondering, "What's next?" My answer is simple. "Choices Meant for Gods" by Sandy Lender.

In the article that follows, Sandy is kind and brave enough to reveal that it's not all glamour and glitz, at least not at the start. One of the hardest lessons I have had to learn about writing and publishing is that you are responsible for promoting your work! And work it is! But one thing I know for sure is some of the top notch marketers in the publishing industry can't predict what will become a bestseller or the next trend, so that gives all of us an equal chance, doesn't it? I feel a new era is upon us and Sandy Lender is just the author to lead us there.

So, sit back, relax and read Sandy's article below. Comment here or on her blog, and support her in this final day of her blog tour.

And what ever you do, don't start reading it before you go to bed, thinking "I'll just read the first two chapters," because you will blink and it will be 3 a.m. You just can't put it down. It's really that good!

And now, ladies and gentlemen...Ms. Sandy Lender.
Sandy Lender Doesn't Recommend Quitting Your Day Job
Or...the joy and insanity of being a writer

By Sandy Lender, fantasy author

Northeast Missouri State University, now Truman University, prides itself on offering a liberal arts education to graduates. I got out in four years with a degree in English and a liberal arts education that has garnered me a 15-year career in magazine publishing and public relations/marketing, but my true passion, the "career" I've nurtured since I was about six years old, is writing. And I don't mean journalism. Yes, journalism and editing are what have paid the bills the past 15 years (and will continue to do so), but fiction writing...oh...fiction writing is what has kept me alive.

It's probably going to be the death of me.

Let me explain. If you're visiting this site, you've probably been drawn here by an interest in books or authors or a writer's lifestyle or something along those lines. Let me give it to you straight. All writers have a touch of insanity about us (this is normal). We usually carry a muse around with us, but this is not always by choice. We complain about characters fighting for their rights, refusing to conform to our wishes in a scene. We go on writing binges that keep us up until 3 a.m. before collapsing next to our computers just to get up and start typing again when the sun blazes in to wake us around 7, skipping meals, showers, potty breaks and phone calls until some aspect of reality forces us out of the writing cocoon. We will tear a room to shreds looking for a pen if an idea has just struck us. And woe to the fool who gets between us and a piece of paper when we get hold of that pen...

Because I've experienced the insanity described above, I've been lifted up by hearing stories of people who have enjoyed my first published novel, Choices Meant for Gods. Now I get to read comments on my page of people claiming Nigel Taiman is "by far" their favorite character, or "I want to be just like Chariss when I grow up," and I feel this lump of pride in my darlings rise in my throat.

That's the joy and insanity of being a writer. You pour your heart and soul into the work; and pray that someone out there likes it, too. Now here's the hard part. People have to read it to like it. They have to know it exists to read it. So you have to get it to them.

Enter the marketing and promoting aspect of the new author's job. I attended the ArcheBooks Publishing's Professional Novelist Workshop about two weeks before receiving my contract for Choices Meant for Gods, and had attended the Naples Press Club Writers Workshop the week before that, so I thought I had a pretty good idea of the marketing nightmare new authors faced. I was ready. Lay it on me, I thought.

Now I'm on the last day of a two-month online book tour I organized myself, contemplating repeating a moderately successful instore book signing at the local Barnes & Noble that I organized myself, and managing six blogs (including for the promotion of my fantasy novel that I've organized myself, preparing a spate of press releases I've written myself that I'll spew forth like water from an erupting sprinkler next week, etc. Do you see a trend there?

New authors are on their own. Unless you have the few thousand dollars it takes to hire a publicity firm/PR agency to send out press releases for you, you're on your own. I don't have a few thousand stray dollars and I don't trust people who charge less than professional rates to do a professional job.

I take hope in the fact that even J.K. Rowling was once in the same boat I'm in now. She was down to her last food stamp as the story goes when that fateful call came: Her little story about a boy named Harry Potter had been picked up. I've already had my call. Choices Meant for Gods is published and out there. Now I need my lottery winning event to propel me into J.K. Rowling and Harry Potter status, but, for right now, I'm going to just keep writing deep into the night and reading those fabulous e-mails that praise Nigel and Chariss. Because making a living at this would be nice, but, truly, the writing binges that result in someone singing Chariss's praises are the real joy and insanity of being a writer.

I'd like to thank my host today for posting this guest blog article. And I'd like to thank everyone who made the CMFG Online Book Tour the raging success it's been. You know that paragraph above where I said new authors are one their own? I'd like to correct that. We actually have each other. Without each of you, the name Sandy Lender wouldn't be all over the internet right now, and readers wouldn't be one click away from to pick up my epic fantasy novel. And new author Sandy Lender is grateful to every one of you.

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"Some days, I just want the dragon to win."

From Sandy Lender, Author of Choices Meant for Gods
Available right now
Taking over the Web Saturday, July 21, to complete the CMFG Online Book Tour.
"Some days, I just want the dragon to win."


Dorothy said...

Great post! Something you said, though..."I don't have a few thousand stray dollars and I don't trust people who charge less than professional rates to do a professional job." As you know, I run Pump Up Your Book Promotion and we send authors out on virtual book tours. We find that authors can be promoted without having to spend a thousand dollars, but we do pride ourselves in giving the same quality service even at our ghastly low rates. Sometimes it's more about making money and sometimes it's about wearing the author's shoes and realizing they need a break just like everyone else. Sandy, you've done a marvelous job setting up your tour and running it and for that I commend you because online blog tours are just as time-consuming as physical book just don't have to go anywhere which is a big plus. But, they're still a lot of work which the author sometimes does not realize until they're there. The value of online blog tours is evident long after the tour is over as you'll see. So, today, even though your tour is over technically; it's never over because you'll be showing up in the search engines forever. That's the beauty of online blog tours and what I feel are one of the best book promotion venues I can think of.

Sandy Lender said...

Just stopping in to thank you for being part of the incredible success of the Choices Meant for Gods Online Book Tour! This day is going strong and I want to acknowledge your part in that. Woo-hoo!

And thank you for your wonderful comments introducing me and the article, too.

You've totally got to check out one of the hosts today, girlfriend: Omigosh. It's really a site about chocolate, but also about marketing and life in general with chocolate. Go figure! I, ummm, recommend it. :)

Much love!
Sandy Lender
"Some days, I just want the dragon to win."

Sandy Lender said...

You're workin' hard with that new venture, my dear! I didn't realize you guys did press release services, too!

Sandy L.
"Some days, I just want the dragon to win."